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Mahala's Loyalty Programme is a dynamic fast moving company. The company started its humble beginnings in the strong confines of the Rentmeester Insurance Company. Originally developed exclusively for Rentmeester Insurance clients, the Loyalty Programme served to add value to a seemingly grudge purchase namely Life Assurance. Change however is as certain as sunrise. It was not long after the launch of the Loyalty Programme’s that Rentmeester sold their entire assurance book.
This fundamental change left the developer of the Programme, Tanya Grobler, at a cross road of choice. Either discard the Programme or open it up for other communities where Mahala can function independently.
It was the belief that the lower end earner is the consumer with the most need for a Loyalty Programme that Tanya took on the challenge of taking the Programme and running it independently. This was a short 4 years ago. Today the company has found its feet on a solid foundation of good business principals, staying focused on the needs of the market that the programme was originally developed for, constantly growing and expanding its baby wings into a formidable service provider able to compete with the best out there.
The Mahala Loyalty Programme is currently excavating state of the art technology to make its product offerings more accessible to the consumer, putting more tangible value back into the pockets of those that needs it the most.
The company is not only a loyalty benefit provider but also a financial service provider that (keeping the focus on the low income market) offers greatly affordable funeral policies to its market.
We know what a Loyalty Programme means for our consumers but do you know what a Loyalty Programme specializing in the mainly cash-buy-only field can mean for you as partner?
The Mahala Loyalty Programme runs on a sophisticated CRM system, opening up the dark area of consumer spending patterns and detailed consumer information that was previously unknown. The CRM system provides valuable client information over a very wide spectrum of consumer behavior, removing the guessing games of who your clients are, giving you as partner a true reflection of your customer base with a click of a button. This information can scarcely be put into monetary values as they will increase your marketing effectiveness and save money not only in the long run but right of the bat. Our Marketing Strategy
| Our extensive community base of more than 500 000 members serves as a valuable marketing tool not only for us as the service provider but also for our partners which will have access to the entire member base.
We understand that although the lower income market needs the loyalty benefits the most; they are also very often the one market sector that needs education about financial health the most. For this reason we communicate with our clients via; sms, email, newsletters, mail shots and through other publications already distributed with the specific communities such as the PSA and SAARP Bulletin.
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We also have strong affiliations with our partners and often join in on marketing events that may come up from time to time. As partner on the Mahala Loyalty programme you will have the opportunity to co-market to our entire membership base with any specials or new products they may want the public to become aware of.
Our Marketing strategy thus becomes your marketing strategy focusing on expending the diversity of the market that you would normally market to as well as focus on cost effective ways and means of accomplishing such wide distribution with the lest financial outlay, which makes business sense in any language.
With Mahala it is not only the consumer that dictates the product according to their needs, we also proud ourselves in developing the product to give the most to our partners as well.
Choose Mahala and choose a friend in business.
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